For over 60 years, Tide has been caring for the clothes and helping to provide everyday clean clothing. Use Tide coupons for big savings on Tide products. From Tide wieth Bleach to Tide TotalCare to the new Tide Stain Release in-wash booster, Tide believes in the importance of clean, fresh clothes that make you feel your best and most confident, no matter what you’re wearing.
Tide has long been known for its best in class cleaning performance, but did you know that washing your clothes in cold water using specially formulated detergent Tide Coldwater can also help save you money and reduce energy consumption? You can also save by using Tide coupons when available. Because of its energy saving benefits and careful consideration of the environment, Tide Coldwater is the first detergent ever receive the new Green Good Housekeeping Seal.
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of “FeWA” and “Dreft”). Tide was first introduced in U.S. test markets in 1946, with nation-wide distribution accomplished in 1949. Tide claimed it was “America’s Washday Favorite.” It quickly gained dominance in the U.S. detergent market, dwarfing the sales of Procter & Gamble’s other top seller, Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. These others came in the more familiar soap-powder and soap-flake forms. Tide, however, initially came shaped as a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide are dark blue, with the exception of “Tide Free”, which is clear.In 2006, the development of Tide was designated an ACS National Historical Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent.