Way to go! Your niche market has been located, you’ve found the most adorable boutique, and you have already signed the lease. Permits and other legal necessities are complete, suppliers are in order to start shipping you the goods, and the utilities are on. At this time it is vitally important to furnish the boutique with store fixtures.
Customers experience shopping using all five of their senses. That’s why you will need visual merchandising to stage the boutique. Pay attention to visual displays and layouts, which are key elements for improving presentation and advancing traffic flow. The need to research the total visual picture of the boutique including the merchandise and store fixtures is extremely important.
Is the design of the store fixtures really that important? If your boutique is next to a dollar store, then your walk-in customers will expect normal fixtures and cheap merchandise. Yet your fancy store fixtures will probably increase buyers if you have an upscale location with more competition.
Consider buying from the Vintage Boutique Collection instead of the standard racks and fixtures of chrome tubing. In the Vintage Boutique Collection the displays are finished in a powder coated finish called Hammertone Pewter. With the combination of graceful scrolls and its fine finish, you can create a very elegant atmosphere. Available in various styles, the Vintage Boutique Collection fulfills every display need. Larger scale displays include T-racks, rolling racks, and spiral customers and each come in the fine Hammertone pewter with the charming scroll design on base and ends. Also available in this collection are matching tabletop displays for items such as purses and earrings.
You will pay slightly more for special fixtures, of course. You may wonder if it is truly a good value, given the initial cost. Wouldn’t it be fine to start the business with the standard fixtures for now and upgrade down the road? If you ask me, the answer is no. Your grand opening will be your one and only chance to make that very important first impression. You want your new customers to experience a warm and inviting buying atmosphere created by your store decor and fixtures. The Vintage Boutique Collection boasts high quality and luxurious features, which will please your customers and entice them to purchase other items.
It is not a good idea to start out cheap with plans to upgrade later. The payoff of the elegant first impression on the initial interest given to a new store will have been missed and the cost would be double if you pay twice for fixtures.
When opening a new boutique, decor is a decision of vital importance, and you should not undertake it without guidance. Consult with experts in the field of custom designed store interiors. In order to display your merchandise to its fullest potential, discuss your options with a retail display solutions professional. You will never regret seeking expert assistance in designing your boutique.
When it comes to store fixtures, Tim Pelcone is the man to see. For years he has been instructing new business owners in the art of arranging retail store fixtures and acrylic store fixtures. From mannequins to metal garment racks, Tim helps each store owner think creatively in order to make a fabulous first impression to their customers.